There's a No Man's Land for small and midsized companies where they're 𝐭𝐨𝐨 𝐥𝐚𝐫𝐠𝐞 for another role to handle the logistics but 𝐭𝐨𝐨 𝐬𝐦𝐚𝐥𝐥 to hire a full-time Director- or VP-level role to lead it, and I find them to be typically in the sub-500-employee size range.

They often seek the 𝐜𝐡𝐞𝐚𝐩𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐥𝐨𝐚𝐝𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐝𝐨𝐨𝐫, with a Logistics Coordinator. Coordinators add coverage but don't provide any strategic direction and don't typically bring 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 𝐨𝐟 𝐛𝐫𝐨𝐚𝐝, 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐚𝐧𝐝 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, meaning quite a lot can slip through the cracks.

And optimization or continuous improvement? 𝘍𝘰𝘳𝘨𝘦𝘵 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵.

This is where 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐚𝐧𝐝 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 is a great fit for these organizations and why it’s becoming a practical model for small and midsized companies.

This video kicks off a series where I’ll break down:

💡 what fractional logistics leadership actually is
💡 who it’s for (and who it’s not)
💡 and why it often delivers more value than adding full-time headcount