Everyone talks about supplier redundancy. Almost no one talks about 𝐜𝐚𝐫𝐫𝐢𝐞𝐫 𝐫𝐞𝐝𝐮𝐧𝐝𝐚𝐧𝐜𝐲. . . until their carrier stops picking up or a terminal shuts down.

When a carrier hits capacity or drops a lane, most shippers scramble. The 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵 ones don’t. They’ve already diversified across regions, modes, and partners.

That’s what flexibility really looks like: not 𝘳𝘦𝘢𝘤𝘵𝘪𝘯𝘨 faster, but designing your network so it never breaks in the first place.

In this short video, I share how diversifying your carrier base strengthens flexibility and collaboration, two pillars of a strong 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 program.