More often than not, I see manufacturers running only one or two carriers. I posted a video series on supply chain resilience, and one of the topics was 𝐜𝐚𝐫𝐫𝐢𝐞𝐫 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧.

Not only can diversifying your carrier base minimize the risk of a terminal outage, labor shortage, or service failure, but 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐜𝐨𝐬𝐭𝐬 𝐀𝐍𝐃 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐥𝐞𝐯𝐞𝐥𝐬 to YOUR customers 𝐚𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐭𝐢𝐦𝐞.

When I optimize a transportation network, playing that carrier diversification card means I'm using 𝐝𝐚𝐭𝐚 to pair each lane with the carrier that’s best suited for it, and identifying the best carrier for the lane involves additional tools that I'll speak to later in this video series.

Balancing both price AND performance is how you see 𝐠𝐚𝐢𝐧𝐬 𝐢𝐧 𝐎𝐓𝐈𝐅, 𝐜𝐨𝐬𝐭 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞.